In case you haven’t heard about it yet, GM is out with a new men’s cologne.  Yes, you read that correctly.  GENERAL MOTORS.

I didn’t give it much thought until today, when the question finally hit me:  Can anyone market a new perfume now?  And the caffeine just took over from there…

Biò Dièsel

From the makers of cooking oil comes a new scent.

It’s bold.  It’s alluring.  It’s eco-friendly.  It is…Biò Dièsel

Say it with me.   BEE-o  DEE-zell. Yes, I know my French accent just exudes romance from the very blog page.   Don’t laugh.  I can write in any accent I want.

Unlike those other horrible perfumes, ours is 100% green.  It gets it’s distinctive smell not from awful whale products like ambergris, but from the fuel of the future:  100% all natural french fry grease.  French accents and french fries.  The only thing we are missing is a mime, and we could sell the stuff for $1000 a pop.

Yes, “pop”.  It is as much a French word as Cadillac is a brand of men’s cologne.  Bold yet simple.  Mysterious, yet commonplace.  Short, yet profound:  “pop”.

So be bold.  Be alluring.  Save the planet.  Get your bottle of Biò Dièsel today.  Available at fine retailers everywhere in the distinctive decorative ketchup bottle.

I think it has a chance.