Houston, We Have a Marketing Problem

No jokes now folks.  It’s zero flak time.

I’m a fan of Macho Sauce Productions.  One of the things I like about the videos they produce is that they’re a fresh new take on conservatism.  For those of you that don’t see much about conservatism, the broad strokes of it are as follows:

1. Less government.  That means real conservatives (not Republican fakers) don’t like bailouts, nanny states, or things that cost too much for absolutely nothing.  The same sorts of things that are far too prevelant in government today
2. Lower taxes.  It’s not a difficult concept.  It’s your money, and you shouldn’t have to give any more to the government than is absolutely necessary to run the country.  That, and the fact that you can spend it better than they do.
3. More freedom…  For the most part, we think that your life is about your life, liberty, and the pursuit of happiness.  We don’t want to interfere more than is necessary to maintain a society, and realize that the aspirations of private individuals realizing their dreams are what makes this country great.  Self-reliance is the gateway to your happiness and realizing your aspirations, because government can’t do anything right. 
4. Not less.  However, this is the age of Obama.  You’re about to get a taste of the nanny state whether you want it or not.  That’s because liberals think you’re a rube that couldn’t take care of yourself if your life depended on it, so they’re going to give you the security blanket and baby bottle they think you need.  Or if necessary, the security straitjacket and forcefeeding tube.
5. Keynesian economics are for losers.  They didn’t work for us in the 1930’s.  They didn’t work for Japan in the 1990’s.  They’re not going to work now.  And yes, I know Bush and McCain believed in them too.  That’s among the reasons I’m an indie now instead of a loyal member of the Republican base as I was once foolish enough to be.
6. Rule of Law.  The rule of law is important, because it puts everyone on the same page.  This is not the liberal “Rule of Feel Good”.  If there is no solid foundation of law, you get anarchy.  An anarchy where no one knows the rules because they keep changing at the whims of judges or mob rule.  That, and the fact our rights are codified in the Constitution about which the other side couldn’t care less means there’s going to be real trouble if that whole pesky “Rule of Law” thing goes away.

But back to the macho sauce.  The Macho Sauce Productions videos are a cut above because they address a big problem with conservatism.  For the most part, we have tons of substance but no marketing.  No one bothers to explain what we’re all about to anyone.  Furthermore, it doesn’t help that both parties are equally hostile to conservatism, and that the one that was supposed to carry our banner is led by its biggest betrayer and ours, one John McCain.

So then, what to do?  Get with the program.  Get with the 21st century and the technology it offers.  Remember a little conservative self-reliance, and take the marketing into our own hands.  Think outside the box you already know to articulate your beliefs and hit the topic from a different angle.  Maybe you won’t get it right the first time, but get up and try again if you don’t.  Sooner or later, you’ll find your very own unique voice and start to get the word out like a pro.

Get looney, like me.  Get hip-hop, like Macho Sauce.  Get an intern =).  But get with the marketing, or we’ll never make up the shortfall.

Filed under: Zero Flak on March 31st, 2009